Brilliant PR : create a PR sensation, whatever your budget, whatever your business / Cathy Bussey.
Material type:
TextPublication details: Harlow, England ; New York : Prentice Hall, 2011.Description: xii, 154 p. ; 22 cmISBN: - 9780273746584 (pbk.)
- HM1221 .B981 2011
Contents:
What is PR? -- Where to start -- Understanding the media -- Pitching -- Your online presence -- Social networking -- Creating a campaign -- Crisis management -- The next steps.
| Item type | Home library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Open Shelf Books
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Al-Ghazali Library | BKS | HM1221.B981 2011 (Browse shelf(Opens below)) | 1 | Available | GHAZ13053194 |
Includes index.
What is PR? -- Where to start -- Understanding the media -- Pitching -- Your online presence -- Social networking -- Creating a campaign -- Crisis management -- The next steps.