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Strategic marketing / Todd A. Mooradian, Kurt Matzler, Lawrence J. Ring.

By: Contributor(s): Material type: TextTextPublication details: Boston, MA : Pearson Prentice Hall, c2012.Description: xxiv, 384 p. : ill. ; 24 cmISBN:
  • 9780136028048
  • 9780137136971
  • 0136028047
Subject(s): LOC classification:
  • HF5415.13 .M819 2012
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Open Shelf Books Open Shelf Books ALGHAZALI LIBRARY BKS HF5415.13.M819 2012 (Browse shelf(Opens below)) 1 Available GHAZ13053162
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HF5415.13 .M369 2011 Basic marketing : HF 5415.13 M 553 2007 Marketing management / HF 5415.13 .M67 1994 Successful product management / HF5415.13.M819 2012 Strategic marketing / HF 5415.13 P235 1994 The pacific rim futures and options markets / HF5415.13 .P387 2013 Marketing management : HF5415.13 .P387 2013 Marketing management :

Includes bibliographical references and index.