Strategic marketing / Todd A. Mooradian, Kurt Matzler, Lawrence J. Ring.
Material type: TextPublication details: Boston, MA : Pearson Prentice Hall, c2012.Description: xxiv, 384 p. : ill. ; 24 cmISBN:- 9780136028048
- 9780137136971
- 0136028047
- HF5415.13 .M819 2012
Item type | Home library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Open Shelf Books | ALGHAZALI LIBRARY | BKS | HF5415.13.M819 2012 (Browse shelf(Opens below)) | 1 | Available | GHAZ13053162 |
Browsing ALGHAZALI LIBRARY shelves, Shelving location: Available to Loan Close shelf browser (Hides shelf browser)
HF5415.13 .M369 2011 Basic marketing : | HF 5415.13 M 553 2007 Marketing management / | HF 5415.13 .M67 1994 Successful product management / | HF5415.13.M819 2012 Strategic marketing / | HF 5415.13 P235 1994 The pacific rim futures and options markets / | HF5415.13 .P387 2013 Marketing management : | HF5415.13 .P387 2013 Marketing management : |
Includes bibliographical references and index.