Integrated marketing communications in advertising and promotion / Terence A. Shimp
Material type:
TextPublication details: Australia : South Western Cangage Learning, 2010Edition: 8th ed. International edDescription: 668 p. : col. ill. ; 28 cmISBN: - 9780324665314
- HF5415.123 .S556 2010
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Al-Ghazali Library | BKS | HF5415.123.S556 2010 (Browse shelf(Opens below)) | 1 | Available | GHAZ13053148 |
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| HF5415.123 .F55 2013 Marketing communications : | HF5415.123 .F55 2013 Marketing communications : | HF5415.123 .F55 2013 Marketing communications : | HF5415.123.S556 2010 Integrated marketing communications in advertising and promotion / | HF5415.125.H343 2008 Principles of data mining / | HF5415.1255.P455 2011 Retail marketing and branding : | HF 5415.126 C257 1994 Network & multi-level marketing / |