Manager's guide to marketing, advertising, and publicity / Barry Callen.
Material type:
TextSeries: Briefcase bookPublication details: New York : McGraw Hill, c2010.Description: xviii, 250 p. : ill. ; 23 cmISBN: - 9780071627962 (pbk.)
- 9780071627962
- Marketing, advertising, and publicity
- HF5415 .C157 2010
| Item type | Home library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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ALGHAZALI LIBRARY | BKS | HF5415 .C157 2010 (Browse shelf(Opens below)) | 1 | Available | GHAZ13052942 |
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| HF 5415 .B634 2006 Principles of marketing / | HF 5415 .B66 1992 Contemporary marketing / | HF5415 B724 2001 Contemporary marketing / | HF5415 .C157 2010 Manager's guide to marketing, advertising, and publicity / | HF5415 .C678 2013 Drucker on marketing : | HF 5415 C889 1994 The power of relationship marketing / | HF5415 .D136 2013 Customer-oriented marketing strategy : |
Includes index.