Principles of marketing / Philip Kotler ... [et al.].
Material type: TextPublication details: Harlow, England ; New York : Prentice Hall, 2009.Edition: 4th edDescription: 627 p. : col. ill. ; 28 cmISBN:- 9781442500419
- HF5415 .K874 2009
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HF5415 .K847 2014 CONTEMPORARY MARKETING / | HF 5415 K87 1993 Marketing : | HF5415 .K871 2010 Marketing 3.0 : | HF5415 .K874 2009 Principles of marketing / | HF5415 .K874 2012 Principles of marketing / | HF5415 .K874 2012 Principles of marketing / | HF5415 .K874 2014 Principles of marketing / |
Edition for U.S. published under: Principles of marketing / Philip Kotler, Gary Armstrong. 7th ed., c1996.
"The European edition ... offers significant changes"--Pref.
Includes bibliographical references and index.