Innovation and entrepreneurship / John Bessant and Joe Tidd.
Material type: TextPublication details: Chichester, West Sussex, UK : Wiley, 2011.Edition: 2nd edDescription: xiii, 589 p. : ill. ; 24 cmISBN:- 9780470711446
- HD53 .B557 2011
- BUS000000
Item type | Home library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Open Shelf Books | Al-Ghazali Library | BKS | HD53 .B557 2011 (Browse shelf(Opens below)) | 1 | Available | GHAZ13021286 |
Includes bibliographical references and index.
The innovation imperative -- Social entrepreneurship and innovation -- Globalisation, development and sustainability -- Individual and organisational characteristics -- Sources of innovation -- Searching for opportunities -- Building the case -- Exploiting networks -- Developing new products and services -- Creating new ventures -- Exploiting knowledge and intellectual property -- Creating value and growing ventures -- Learning to manage innovation.
"Developed specifically for undergraduate students, Innovation and Entrepreneurship is an accessible, introductory text written primarily for those studying business and management but also engineering and science degrees with management courses.The book features contemporary applications such as services (public and private), innovation for sustainability, social entrepreneurship, innovation for development, and creating and capturing value from innovation and entrepreneurship. In this second edition the authors develop an explicit process model of entrepreneurship with clearer links between innovation and entrepreneurship"--Provided by publisher.
AA231