Consumer behavior : building marketing strategy / David L. Mothersbaugh, Susan Bardi Kleiser and Del I. Hawkins.
Material type:
TextPublication details: New York : McGraw-Hill LLC, 2024.Edition: Fifteenth editionDescription: xxiii. 824 pages : colour illustrations ; 26 cmISBN: - 9781266114762
- HF5415.32 .M917 2024
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| HF 5415.3 .P468 1993 Consumer bahavior and marketing strategy / | HF5415.3 .P478 2010 Consumer behavior & marketing strategy / | HF 5415.3 R57 1984 Consumer bahavior / | HF5415.32.M917 2024 Consumer behavior : building marketing strategy / | HF5415.32.M917 2024 Consumer behavior : building marketing strategy / | HF 5415.32 .O54 1994 Consumer bahavior strategy and analysis / | HF5415.32 .P945 2012 Consumer cosmopolitanism in the age of globalization / |
Includes bibliographical references and index.