Consumer behavior : building marketing strategy / David L. Mothersbaugh, Susan Bardi Kleiser and Del I. Hawkins.

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TextPublication details: New York : McGraw-Hill LLC, 2024.Edition: Fifteenth editionDescription: xxiii. 824 pages : colour illustrations ; 26 cmISBN:

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Item type	Home library	Collection	Call number	Copy number	Status	Date due	Barcode
Open Shelf Books	Al-Ghazali Library	Books	HF5415.32.M917 2024 (Browse shelf(Opens below))	1/2	Available
Open Shelf Books	Al-Ghazali Library	Books	HF5415.32.M917 2024 (Browse shelf(Opens below))	2/2	Available

Includes bibliographical references and index.