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Global marketing management / Masaaki Kotabe and Kristiaan Helsen.

By: Contributor(s): Material type: TextTextPublication details: Hoboken, NJ : John Wiley & Sons, 2020.Edition: Eighth edition. Asia editionDescription: xxxii. 698 pages : illustrations ; 26 cmISBN:
  • 9781119667186
Subject(s): LOC classification:
  • HF5415.13 .K871 2020
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Includes bibliographical references and index.