Global marketing management / Masaaki Kotabe and Kristiaan Helsen.

By:

Kotabe, Masaaki [author.]

Contributor(s):

Helsen, Kristiaan [author.]

Material type: Text

TextPublication details: Hoboken, NJ : John Wiley & Sons, 2020.Edition: Eighth edition. Asia editionDescription: xxxii. 698 pages : illustrations ; 26 cmISBN:

9781119667186

Subject(s):

Marketing -- Management
Marketing -- Management -- Case studies

LOC classification:

HF5415.13 .K871 2020

Average rating: 0.0 (0 votes)

Holdings ( 2 )
Title notes ( 1 )

Holdings
Item type	Home library	Collection	Call number	Copy number	Status	Date due	Barcode
Open Shelf Books	Al-Ghazali Library	Books	HF5415.13.K871 2020 (Browse shelf(Opens below))	1/2	Available		GHAZ23011730
Open Shelf Books	Al-Ghazali Library	Books	HF5415.13.K871 2020 (Browse shelf(Opens below))	2/2	Available		GHAZ23011731

Includes bibliographical references and index.

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