Digital and social media marketing : emerging applications and theoretical development / Nripendra P. Rana, Emma L. Slade, Ganesh P. Sahu, Hatice Kizgin, Nitish Singh, Bidit Dey, Anabel Gutierrez, and Yogesh K. Dwivedi
Material type:
TextPublication details: New York : Springer International Publishing AG, 2019.Description: xv. 339 pages : illustration ; 24 cmISBN: - 9783030243739
- 9783030243746 eBook
- HF5415.1265 .D571 2019
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Online Reference
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Al-Ghazali Library | Online Ebooks | HF5415.1265.D571 2019 (Browse shelf(Opens below)) | unlimited user access | Available |
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| HF5389.M298 2012 Global business etiquette : | HF5415.123.C648 2022 Integrated advertising, promotion & marketing communications / | HF5415.1265.C488 2018 Digital marketing : a practical approach / | HF5415.1265.D571 2019 Digital and social media marketing : emerging applications and theoretical development / | HF5415.1265.D571 2020 Digital and social media marketing : a results-driven approach / | HF5415.1265.K391 2019 Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on all social networks that matter / | HF5415.13 .K871 2022 Marketing management / |
Includes bibliographical references and index.