Consumer behavior / Leon G. Schiffman and Joe Wisenblit.
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TextPublication details: Harlow, England : Pearson, 2019.Edition: Twelfth editionDescription: 508 pages : colour illustration ; 28 cmISBN: - 9781292269245
- HF5415.32 .S291 2019
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| HF5415.1265.D571 2020 Digital and social media marketing : a results-driven approach / | HF5415.1265.K391 2019 Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on all social networks that matter / | HF5415.13 .K871 2022 Marketing management / | HF5415.32.S291 2019 Consumer behavior / | HF5415.32.S689 2020 Consumer behavior : buying, having, and being / | HF5548.32.L366 2021 E-commerce : business, technology, society / | HF5548.32.L383 2019 E-Commerce 2018 : business, technology, society / |
includes bibliographical references and index.