Marketing management / Philip Kotler, Kevin Lane Keller, and Alexander Chernev.
Material type:
TextPublication details: Harlow, England : Pearson, 2022.Edition: Sixteenth editionDescription: 605 pages : colour illustration ; 28 cmISBN: - 9781292404813
- HF5415.13 .K871 2022
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| HF5415.13.K871 2018 Marketing management : | HF5415.13.K871 2020 Global marketing management / | HF5415.13.K871 2020 Global marketing management / | HF5415.13 .K871 2022 Marketing management / | HF5415.13 .K871 2022 Marketing management / | HF5415.13 .K874 2009 Marketing management / | HF5415.13 .K874 2009 Marketing management / |
Includes bibliographical references and index.