Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack.
Material type:
TextPublication details: Upper Saddle River : Pearson, 2021.Edition: Ninth edition. Global editionDescription: 469 pages : colour illustration ; 28 cmISBN: - 9781292411217
- HF5415.123 .C648 2022
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| HD70.A64.M297 2016 Islamic values and management practices : quality and transformation in the Arab world / | HF5383.F692 2019 Smart skills: business writing / | HF5389.M298 2012 Global business etiquette : | HF5415.123.C648 2022 Integrated advertising, promotion & marketing communications / | HF5415.1265.C488 2018 Digital marketing : a practical approach / | HF5415.1265.D571 2019 Digital and social media marketing : emerging applications and theoretical development / | HF5415.1265.D571 2020 Digital and social media marketing : a results-driven approach / |
Includes bibliographical references and index.