Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack.
Material type: TextPublication details: Upper Saddle River : Pearson, 2021.Edition: Ninth edition. Global editionDescription: 469 pages : colour illustration ; 28 cmISBN:- 9781292411217
- HF5415.123 .C648 2022
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HF 5415.122 .R53 1994 The marketer's visual tool kit / | HF5415.123 .C648 2007 Integrated advertising, promotion & marketing communications / | HF5415.123 .C648 2007 Integrated advertising, promotion & marketing communications / | HF5415.123.C648 2022 Integrated advertising, promotion & marketing communications / | HF 5415.123 .F 55 2005 Marketing communications : | HF5415.123 .F55 2013 Marketing communications : | HF5415.123 .F55 2013 Marketing communications : |
Includes bibliographical references and index.