Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack.

By:

Clow, Kenneth E

Contributor(s):

Baack, Donald

Material type: Text

TextPublication details: Upper Saddle River : Pearson, 2021.Edition: Ninth edition. Global editionDescription: 469 pages : colour illustration ; 28 cmISBN:

9781292411217

Subject(s):

Communication in marketing
Marketing -- Psychological aspects

LOC classification:

HF5415.123 .C648 2022

Online resources:

EBOOK PROQUEST AVAILABLE

Average rating: 0.0 (0 votes)

Holdings ( 2 )
Title notes ( 1 )

Holdings
Item type	Home library	Collection	Call number	Copy number	Status	Date due	Barcode
Online Reference	Al-Ghazali Library	Online Ebooks	HF5415.123.C648 2022 (Browse shelf(Opens below))	1/1	Available
Open Shelf Books	Al-Ghazali Library	Books	HF5415.123.C648 2022 (Browse shelf(Opens below))	1/1	Available		GHAZ22011303

Includes bibliographical references and index.

Print
Add to your cart (remove)
Send to device
Save record
BIBTEX MARC (non-Unicode/MARC-8) MARCXML MODS (XML) RIS MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard)
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)