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Digital marketing : strategy, implementation and practice / Dave Chaffey, Fiona Ellis Chadwick.

By: Contributor(s): Material type: TextTextPublisher: Hoboken, NJ : Pearson, [2022]Edition: Eighth EditionDescription: xxv, 534 pages : colour illustrations ; 27 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781292400969
Subject(s): Additional physical formats: Online version:: Strategy, implementation and practiceLOC classification:
  • HF5415.1265 .C433 2022
Online resources: Summary: "Digital marketing has transformed how businesses and other organisations communicate with their audiences. Consumers now have access to a much wider choice of entertainment, products, services and prices from different suppliers and a more convenient way to select and purchase items. Organisations have the opportunity to expand into new markets, offer new services, interact with audiences in new ways and compete on a more equal footing with larger businesses. Marketers working within these organisations have the opportunity to develop new skills and to integrate these new tools to improve the competitiveness of the company"-- Provided by publisher.
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Item type Home library Collection Call number Copy number Status Date due Barcode
Open Shelf Books Open Shelf Books Al-Ghazali Library Books HF5415.1265.C433 2022 (Browse shelf(Opens below)) 1/3 Available GHAZ22011066
Open Shelf Books Open Shelf Books Al-Ghazali Library Books HF5415.1265.C433 2022 (Browse shelf(Opens below)) 2/3 Available GHAZ22011067
Open Shelf Books Open Shelf Books Al-Ghazali Library Books HF5415.1265.C433 2022 (Browse shelf(Opens below)) 3/3 Available GHAZ22011068

Includes bibliographical references and index.

"Digital marketing has transformed how businesses and other organisations communicate with their audiences. Consumers now have access to a much wider choice of entertainment, products, services and prices from different suppliers and a more convenient way to select and purchase items. Organisations have the opportunity to expand into new markets, offer new services, interact with audiences in new ways and compete on a more equal footing with larger businesses. Marketers working within these organisations have the opportunity to develop new skills and to integrate these new tools to improve the competitiveness of the company"-- Provided by publisher.