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E-commerce : business, technology, society / Kenneth C Laudon; Carol Guercio Traver

By: Contributor(s): Material type: TextTextPublication details: Harlow, England ; New York : Pearson, 2021.Edition: Sixteenth editionDescription: 912 pages : illustration ; 26 cmISBN:
  • 9781292343167
Subject(s): LOC classification:
  • HF5548.32 L366 2021
Online resources: Summary: "The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in e-commerce, this text is the most up-to-date, comprehensive overview of e-commerce today. Lively and fun to read, E-commerce 2020-2021: Business, Technology and Society is an in-depth, thought-provoking introduction to e- commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook (R), Google (R), Twitter (R), and Amazon (R) illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 16th edition, including its data, figures, and tables, has been updated through October 2019. It has up-to-date coverage of key topics in e-commerce today, such as privacy and piracy, government surveillance, cyberwar, social-local-mobile marketing, internet sales taxes, and intellectual property." -- Provided by publisher. Read less
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Online Reference Online Reference Al-Ghazali Library Online Ebooks HF5548.32.L366 2021 (Browse shelf(Opens below)) 1 Available
Open Shelf Books Open Shelf Books Al-Ghazali Library Books HF5548.32.L366 2021 (Browse shelf(Opens below)) 1/2 Available GHAZ21010567
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HF5548.32.L366 2020 E-commerce 2019 : HF5548.32.L366 2020 E-commerce 2019 : HF5548.32.L366 2021 E-commerce : business, technology, society / HF5548.32.L366 2021 E-commerce : business, technology, society / HF5548.32 .L367 2009 E-commerce : HF5548.32 L372 2011 E-Commerce 2011 / HF5548.32 L372 2011 E-Commerce 2011 /

"The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in e-commerce, this text is the most up-to-date, comprehensive overview of e-commerce today. Lively and fun to read, E-commerce 2020-2021: Business, Technology and Society is an in-depth, thought-provoking introduction to e- commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook (R), Google (R), Twitter (R), and Amazon (R) illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 16th edition, including its data, figures, and tables, has been updated through October 2019. It has up-to-date coverage of key topics in e-commerce today, such as privacy and piracy, government surveillance, cyberwar, social-local-mobile marketing, internet sales taxes, and intellectual property." -- Provided by publisher. Read less