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Ethics in marketing : international cases and perspectives / written and edited by Patrick E. Murphy, Gene R. Laczniak and Fiona Harris.

By: Contributor(s): Material type: TextTextPublisher: London ; New York : Routledge, Taylor & Francis Group, 2017Edition: Second editionDescription: xii,198 pages : illustrations ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781138648098
Subject(s): DDC classification:
  • 174/.4 23
LOC classification:
  • HF5415 .M972 2017
Contents:
Cover; Title; Copyright; Dedication; Contents; List of figures, tables, boxes and appendices; List of case contributors; Preface; Acknowledgments; PART I Background; 1 Foundational perspectives for ethical and socially responsible marketing decisions; 2 Advanced perspectives for ethical and socially responsible marketing decisions; 3 "Preserving the venture"-a sample case study with frameworks and ethical analysis; PART II Short cases; 4 Just a friendly request; 5 Going along to get along; 6 Casas Bahia; 7 Discount Drugstore: no gifts allowed? 8 Reference prices in retailing: what is a fair comparison?9 Drug testing in India; 10 Starbucks China: the world's priciest cup of coffee; PART III Intermediate cases; 11 Superior Services: should short skirts sell software?; 12 Tough Decisions: something to snack on; 13 A young pharmacist's dilemma: questionable transactions; 14 PETA; 15 Zara and fast fashion; 16 The Co-operative Bank of the UK; 17 Counterfeits in online retailing: how they are sold and what can be done to fight back; 18 Montenegro Electronics, Ltd.; PART IV Long cases. 19 The Coca-Cola Company: the skinny on a big fat problem20 Auchan (France); 21 TOMS Shoes: One for One movement; 22 Facebook in the developed and developing world; 23 VISA and FIFA: everywhere you want to be?; Index.
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Holdings
Item type Home library Collection Call number Copy number Status Date due Barcode
Open Shelf Books Open Shelf Books Al-Ghazali Library Books HF5415.M972 2017 (Browse shelf(Opens below)) 1/1 Available GHAZ20010110

Includes bibliographical references and index.

Cover; Title; Copyright; Dedication; Contents; List of figures, tables, boxes and appendices; List of case contributors; Preface; Acknowledgments; PART I Background; 1 Foundational perspectives for ethical and socially responsible marketing decisions; 2 Advanced perspectives for ethical and socially responsible marketing decisions; 3 "Preserving the venture"-a sample case study with frameworks and ethical analysis; PART II Short cases; 4 Just a friendly request; 5 Going along to get along; 6 Casas Bahia; 7 Discount Drugstore: no gifts allowed? 8 Reference prices in retailing: what is a fair comparison?9 Drug testing in India; 10 Starbucks China: the world's priciest cup of coffee; PART III Intermediate cases; 11 Superior Services: should short skirts sell software?; 12 Tough Decisions: something to snack on; 13 A young pharmacist's dilemma: questionable transactions; 14 PETA; 15 Zara and fast fashion; 16 The Co-operative Bank of the UK; 17 Counterfeits in online retailing: how they are sold and what can be done to fight back; 18 Montenegro Electronics, Ltd.; PART IV Long cases. 19 The Coca-Cola Company: the skinny on a big fat problem20 Auchan (France); 21 TOMS Shoes: One for One movement; 22 Facebook in the developed and developing world; 23 VISA and FIFA: everywhere you want to be?; Index.