Business in action / Courtland L. Bovée; John V. Thill

By:

Bovée, Courtland L [Author]

Contributor(s):

Thill, John V [Author]

Material type: Text

TextPublication details: Hoboken, N.J. : Pearson, 2020.Edition: Ninth editionDescription: xiv, 505 pages : color illustrations ; 28 cmISBN:

9781292330969

Subject(s):

LOC classification:

HF5351 .B783 2020

Contents:

Setting the stage: the business of business -- Developing a business mindset -- Economics, money, and banking -- The global marketplace -- Business ethics and corporate social responsibility -- Building the framework: business ownership and entrepreneurship -- Forms of ownership -- Entrepreneurship and small-business ownership -- Guiding the enterprise : leadership, organization, and operations -- Management roles, functions, and skills -- Organization and teamwork -- Production systems -- Supporting the workforce : motivation and human resources -- Employee motivation -- Human resources management -- Satisfying the customer : marketing, sales, and customer support -- The art and science of marketing -- Product management and pricing strategies -- Customer communication and product distribution -- Managing the money: accounting and financial resources -- Financial information and accounting concepts -- Financial management and financial markets.

Summary: "A concise and comprehensive introduction to business Business in Action remains the premier, comprehensive textbook for important introductory business principles and concepts. Featuring a highly organised, objective-driven structure, the text incorporates relevant, contemporary examples and trends from the business world. Now 16 chapters (down from 20), the 9th Edition has been streamlined to better match the needs of the course. New material, visuals, and assessment questions cover the full spectrum of contemporary business topics without filler or fluff. So, students can focus on what's important - developing the skills today's business leaders are looking for." -- Provided by publisher.

Average rating: 0.0 (0 votes)

Holdings ( 2 )
Title notes ( 3 )

Holdings
Item type	Home library	Collection	Call number	Copy number	Status	Date due	Barcode
Open Shelf Books	Al-Ghazali Library	Books	HF5351.B783 2020 (Browse shelf(Opens below))	1/2	Available		GHAZ20010129
Open Shelf Books	Al-Ghazali Library	Books	HF5351.B783 2020 (Browse shelf(Opens below))	2/2	Available		GHAZ20010130

Revised edition of the authors' Business in action, [2017].

Setting the stage: the business of business --
Developing a business mindset --
Economics, money, and banking --
The global marketplace --
Business ethics and corporate social responsibility --
Building the framework: business ownership and entrepreneurship --
Forms of ownership --
Entrepreneurship and small-business ownership --
Guiding the enterprise : leadership, organization, and operations --
Management roles, functions, and skills --
Organization and teamwork --
Production systems --
Supporting the workforce : motivation and human resources --
Employee motivation --
Human resources management --
Satisfying the customer : marketing, sales, and customer support --
The art and science of marketing --
Product management and pricing strategies --
Customer communication and product distribution --
Managing the money: accounting and financial resources --
Financial information and accounting concepts --
Financial management and financial markets.

"A concise and comprehensive introduction to business Business in Action remains the premier, comprehensive textbook for important introductory business principles and concepts. Featuring a highly organised, objective-driven structure, the text incorporates relevant, contemporary examples and trends from the business world. Now 16 chapters (down from 20), the 9th Edition has been streamlined to better match the needs of the course. New material, visuals, and assessment questions cover the full spectrum of contemporary business topics without filler or fluff. So, students can focus on what's important - developing the skills today's business leaders are looking for." -- Provided by publisher.