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Marketing : the core / Roger A Kerin; Steven William Hartley; William Rudelius

By: Contributor(s): Material type: TextTextPublication details: Boston : McGraw-Hill Irwin, ©2009.Edition: 3rd editionDescription: xli, 493 pages : illustrations (chiefly color), color maps ; 28 cmISBN:
  • 9780073381060
Subject(s): LOC classification:
  • HF5415 .K391 2009
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