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Business essentials, Global Edition / Ronald J. Ebert; Ricky W. Griffin

By: Contributor(s): Publication details: Harlow, United Kingdom : Pearson Education Limited, 2020.Edition: Twelfth editionDescription: 701 pages : colour illustration ; 28 cmISBN:
  • 9781292268996
Subject(s): LOC classification:
  • HD70.U5 .E155 2020
Contents:
PART I: THE CONTEMPORARY BUSINESS WORLD1. The US Business Environment 2. Understanding Business Ethics and Social Responsibility 3. Entrepreneurship, New Ventures, and Business Ownership 4. Understanding the Global Context of Business PART II: MANAGING THE BUSINESS5. Managing the Business 6. Organizing the Business 7. Operations Management and Quality PART III: PEOPLE IN ORGANIZATIONS8. Employee Behavior and Motivation 9. Leadership and Decision Making 10. Human Resource Management and Labor Relations PART IV: PRINCIPLES OF MARKETING: BUILDING RELATIONSHIPS WITH CUSTOMERS FOR COMPETITIVE ADVANTAGE11. Marketing Processes and Consumer Behavior 12. Developing and Pricing Products 13. Distributing and Promoting Products PART V: MANAGING INFORMATION FOR BETTER BUSINESS DECISIONS14. Information Technology (IT) for Business 15. The Role of Accountants and Accounting Information PART VI: THE FINANCIAL SYSTEM AND ISSUES IN FINANCIAL MANAGEMENT16. Understanding Money and the Role of Banking 17. Managing Business Finances Appendix I: Risk Management Appendix II: The Legal Context of Business Appendix III: Managing Your Personal Finances Appendix IV: Unions and Labor Management
Summary: For introductory business courses. Focus on the practical skills and important developments in business The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for businesses -- and a need for change in introduction to business courses and texts. Business Essentials captures the widespread significance of these developments and presents their implications on companies today. The 12th Edition includes new real-world examples and research findings, helping students to see how entrepreneurs are putting into practice the concept.
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Item type Home library Collection Call number Copy number Status Notes Date due Barcode
Open Shelf Books Open Shelf Books Al-Ghazali Library Books HD70.U5.E155 2020 (Browse shelf(Opens below)) 1/2 Available B6AF108/B6BU100 Business Context and Organisation GHAZ19009607
Open Shelf Books Open Shelf Books Al-Ghazali Library Books HD70.U5.E155 2020 (Browse shelf(Opens below)) 2/2 Available B6AF108/B6BU100 Business Context and Organisation GHAZ19009608

Includes index

PART I: THE CONTEMPORARY BUSINESS WORLD1. The US Business Environment 2. Understanding Business Ethics and Social Responsibility 3. Entrepreneurship, New Ventures, and Business Ownership 4. Understanding the Global Context of Business PART II: MANAGING THE BUSINESS5. Managing the Business 6. Organizing the Business 7. Operations Management and Quality PART III: PEOPLE IN ORGANIZATIONS8. Employee Behavior and Motivation 9. Leadership and Decision Making 10. Human Resource Management and Labor Relations PART IV: PRINCIPLES OF MARKETING: BUILDING RELATIONSHIPS WITH CUSTOMERS FOR COMPETITIVE ADVANTAGE11. Marketing Processes and Consumer Behavior 12. Developing and Pricing Products 13. Distributing and Promoting Products PART V: MANAGING INFORMATION FOR BETTER BUSINESS DECISIONS14. Information Technology (IT) for Business 15. The Role of Accountants and Accounting Information PART VI: THE FINANCIAL SYSTEM AND ISSUES IN FINANCIAL MANAGEMENT16. Understanding Money and the Role of Banking 17. Managing Business Finances Appendix I: Risk Management Appendix II: The Legal Context of Business Appendix III: Managing Your Personal Finances Appendix IV: Unions and Labor Management

For introductory business courses. Focus on the practical skills and important developments in business The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for businesses -- and a need for change in introduction to business courses and texts. Business Essentials captures the widespread significance of these developments and presents their implications on companies today. The 12th Edition includes new real-world examples and research findings, helping students to see how entrepreneurs are putting into practice the concept.

AA231 B6AF108/B6BU100 Business Context and Organisation DEGREE