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International business : new realities / S. Tamer Cavusgil; Gary A. Knight; John R. Riesenberger;

By: Contributor(s): Publication details: Harlow, England : Pearson Education Limited, 2020.Edition: Fifth editionDescription: 569 pages : illustrations (colour), maps (colour) ; 28 cmISBN:
  • 9781292303246
Subject(s): LOC classification:
  • HD62.4 .C376 2020
Contents:
PART 1: FOUNDATION CONCEPTS 1. Introduction: What Is International Business?2. Globalization of Markets and the Internationalization of the Firm PART 2: THE ENVIRONMENT OF INTERNATIONAL BUSINESS 3. The Cultural Environment of International Business 4. Ethics, Corporate Social Responsibility, Sustainability, and Governance in International Business 5. Theories of International Trade and Investment 6. Political and Legal Systems in National Environments 7. Government Intervention and Regional Economic Integration 8. Understanding Emerging Markets9. The International Monetary and Financial Environment 10. Financial Management and Accounting in the Global Firm PART 3: STRATEGY AND OPPORTUNITY ASSESSMENT 11. Strategy and Organization in the International Firm 12. Global Market Opportunity Assessment PART 4: ENTERING AND WORKING IN INTERNATIONAL MARKETS 13. Exporting and Global Sourcing 14. Foreign Direct Investment and Collaborative Ventures 15. Licensing, Franchising, and Other Contractual Strategies PART 5: FUNCTIONAL AREA EXCELLENCE 16. Marketing in the Global Firm 17. Human Resource Management in the Global Firm
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Open Shelf Books Open Shelf Books Al-Ghazali Library Books HD62.4.C376 2020 (Browse shelf(Opens below)) 1/2 Available GHAZ19009609
Open Shelf Books Open Shelf Books Al-Ghazali Library Books HD62.4.C376 2020 (Browse shelf(Opens below)) 2/2 Available GHAZ19009610
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HD62.4.B864 2022 International business : HD62.4 C334 2010 Cases in international business HD62.4.C376 2020 International business : HD62.4.C376 2020 International business : HD62.4 .C383 2014 International Business: HD62.4.C383 2017 International business : HD62.4.C383 2017 International business :

Includes index

PART 1: FOUNDATION CONCEPTS 1. Introduction: What Is International Business?2. Globalization of Markets and the Internationalization of the Firm PART 2: THE ENVIRONMENT OF INTERNATIONAL BUSINESS 3. The Cultural Environment of International Business 4. Ethics, Corporate Social Responsibility, Sustainability, and Governance in International Business 5. Theories of International Trade and Investment 6. Political and Legal Systems in National Environments 7. Government Intervention and Regional Economic Integration 8. Understanding Emerging Markets9. The International Monetary and Financial Environment 10. Financial Management and Accounting in the Global Firm PART 3: STRATEGY AND OPPORTUNITY ASSESSMENT 11. Strategy and Organization in the International Firm 12. Global Market Opportunity Assessment PART 4: ENTERING AND WORKING IN INTERNATIONAL MARKETS 13. Exporting and Global Sourcing 14. Foreign Direct Investment and Collaborative Ventures 15. Licensing, Franchising, and Other Contractual Strategies PART 5: FUNCTIONAL AREA EXCELLENCE 16. Marketing in the Global Firm 17. Human Resource Management in the Global Firm