The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms / Craig Dempster and John Lee.

By:

Dempster, Craig [Author]

Contributor(s):

Lee, John, 1974- [Author]

Material type: Text

TextPublisher: Hoboken, New Jersey : John Wiley & Sons, Inc., 2015Description: xii, 228 pages : illustrations ; 23 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781119059721 (cloth)

Subject(s):

Additional physical formats: Online version:: Rise of the platform marketerDDC classification:

658.8/72 23

LOC classification:

HF5415.1265 .D389 2015

Contents:

The age of the customer -- The ad tech ecosystem -- Introducing the platform marketer -- Identity management.

Summary: "The Rise of the Platform Marketer helps you leverage the 'always-on' consumer to deliver more personalized engagements across media, channels, and devices. By managing these interactions at scale throughout the customer lifecycle, you can optimize the value of your customers and segments through strategic use of Connected CRM (cCRM). This book shows you how to take advantage of the massive growth and proliferation of social and other digital media, with clear strategy for developing the new capabilities, tools, metrics, and processes essential in the age of platform marketing. Coverage includes identity management, audience management, consumer privacy and compliance, media and channel optimization, measurement and attribution, experience design, and integrated technology, plus a discussion on how the company as a whole must evolve to keep pace with marketing's increasingly rapid evolution and capabilities."

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 3 )

Holdings
Item type	Home library	Collection	Call number	Copy number	Status	Date due	Barcode
Open Shelf Books	Al-Ghazali Library	OS	HF5415.1265.D389 2015 (Browse shelf(Opens below))	1/1	Available		GHAZ19009085

Includes index.

The age of the customer -- The ad tech ecosystem -- Introducing the platform marketer -- Identity management.

"The Rise of the Platform Marketer helps you leverage the 'always-on' consumer to deliver more personalized engagements across media, channels, and devices. By managing these interactions at scale throughout the customer lifecycle, you can optimize the value of your customers and segments through strategic use of Connected CRM (cCRM). This book shows you how to take advantage of the massive growth and proliferation of social and other digital media, with clear strategy for developing the new capabilities, tools, metrics, and processes essential in the age of platform marketing. Coverage includes identity management, audience management, consumer privacy and compliance, media and channel optimization, measurement and attribution, experience design, and integrated technology, plus a discussion on how the company as a whole must evolve to keep pace with marketing's increasingly rapid evolution and capabilities."