The face-to-face book : why real relationships rule in a digital marketplace / Ed Keller and Brad Fay.
Material type:
TextPublication details: New York : Free Press, 2012.Edition: 1st Free Press hardcover edDescription: xv, 287 pages : ill. ; 24 cmISBN: - 9781451640069 (alk. paper)
- 1451640064 (alk. paper)
- 658.8/72 23
- HF5827.95 .K291 2012
| Item type | Home library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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Al-Ghazali Library | OS | HF5827.95.K291 2012 (Browse shelf(Opens below)) | 1/1 | Available | GHAZ19009075 |
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| HF5827 .G75 1992 Cases in advertising and communications management / | HF5827 .N67 1990 The young & rubicam traveling creative workshop / | HF5827.2 .R53 1986 Positioning : | HF5827.95.K291 2012 The face-to-face book : | HF5832.5 .U5S55 1992 Jobs! What they are where they are ... What they pay / | HF5863 .R64 1993 Mailing list services onyour home-based pc / | HF6146.I58.I67 2015 Nota perniagaan online / |
Includes bibliographical references and index.
The science of social -- Conversation starters : what makes a brand talkworthy? -- Influencers : the people at the center of the conversation -- Word of mouth meets Madison Avenue -- Rethinking media : planning for word of mouth -- All things in moderation : where social media fits -- Word of mouth as a channel (or, can you buy word of mouth?) -- Negative word of mouth : a cause for alarm or a customer's greatest gift? -- Imagining a new "social marketing."