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The face-to-face book : why real relationships rule in a digital marketplace / Ed Keller and Brad Fay.

By: Contributor(s): Material type: TextTextPublication details: New York : Free Press, 2012.Edition: 1st Free Press hardcover edDescription: xv, 287 pages : ill. ; 24 cmISBN:
  • 9781451640069 (alk. paper)
  • 1451640064 (alk. paper)
Subject(s): DDC classification:
  • 658.8/72 23
LOC classification:
  • HF5827.95 .K291 2012
Contents:
The science of social -- Conversation starters : what makes a brand talkworthy? -- Influencers : the people at the center of the conversation -- Word of mouth meets Madison Avenue -- Rethinking media : planning for word of mouth -- All things in moderation : where social media fits -- Word of mouth as a channel (or, can you buy word of mouth?) -- Negative word of mouth : a cause for alarm or a customer's greatest gift? -- Imagining a new "social marketing."
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Holdings
Item type Home library Collection Call number Copy number Status Date due Barcode
Open Shelf Books Open Shelf Books Al-Ghazali Library OS HF5827.95.K291 2012 (Browse shelf(Opens below)) 1/1 Available GHAZ19009075

Includes bibliographical references and index.

The science of social -- Conversation starters : what makes a brand talkworthy? -- Influencers : the people at the center of the conversation -- Word of mouth meets Madison Avenue -- Rethinking media : planning for word of mouth -- All things in moderation : where social media fits -- Word of mouth as a channel (or, can you buy word of mouth?) -- Negative word of mouth : a cause for alarm or a customer's greatest gift? -- Imagining a new "social marketing."