Introduction to sport marketing / Aaron C.T. Smith and Bob Stewart.
Material type:
TextSeries: Sport Management SeriesPublisher: London ; New York : Routledge, 2015Edition: Second editionDescription: x, 323 pages ; 26 cmContent type: - text
- unmediated
- volume
- 9781138022966
- 796.0688 23
- GV716 .S642 2015
| Item type | Home library | Collection | Call number | Copy number | Status | Notes | Date due | Barcode | |
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Open Shelf Books
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ALGHAZALI LIBRARY | OS | GV716.S642 2015 (Browse shelf(Opens below)) | 1/3 | Available | HSM 3114 - INTRODUCTION TO SPORTS MARKETING | GHAZ18008346 | ||
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Open Shelf Books
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ALGHAZALI LIBRARY | OS | GV716.S642 2015 (Browse shelf(Opens below)) | 2/3 | Available | HSM 3114 - INTRODUCTION TO SPORTS MARKETING | GHAZ18008347 | ||
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Open Shelf Books
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ALGHAZALI LIBRARY | OS | GV716.S642 2015 (Browse shelf(Opens below)) | 3/3 | Available | HSM 3114 - INTRODUCTION TO SPORTS MARKETING | GHAZ18008348 |
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| GV716.S528 2022 Sports marketing : a strategic perspective / | GV716.S639 2024 Introduction to sport marketing / | GV716 . S642 2008 Introduction to sports marketing/ | GV716.S642 2015 Introduction to sport marketing / | GV716.S642 2015 Introduction to sport marketing / | GV716.S642 2015 Introduction to sport marketing / | GV716.S959 2014 The sports event management and marketing playbook / |
Includes bibliographical references and index.
1. Sport marketing introduction -- 2. Sport markets -- 3. Sport consumers -- 4. Sport marketing opportunities -- 5. Sport marketing strategy -- 6. Sport products and branding -- 7. Sport pricing -- 8. Sport distribution -- 9. Sport promotion -- 10. Sport sponsorship -- 11. Sport services -- 12. Sport digital marketing and social media -- 13. Sport marketing implementation and control.
BS101