Business research methods/ Donald R. Cooper, Pamela S. Schindler. 2003
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TextPublication details: Boston: McGraw-Hill, c2003.Edition: 8th edDescription: xix,857p.: ill., some col.; 26cm.+ 1 CD-Rom (4 3/4 in.)ISBN: - 9780072819793
- 0072498730
- HD30.4 .C776 2003
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Uses a strong blend of theory and real-world practice to explain which research methods are appropriate.
Includes references and index.