Marketing : an introduction / Gary Armstrong, University of North Carolina, Philip Kotler, Northwestern University.
Material type:
TextPublisher: Boston : Pearson, [2017]Edition: Thirteenth EditionDescription: xxviii, 642 ; 28 cmContent type: - text
- unmediated
- volume
- 9780134149530
- 658.8 23
- HF5415 .K625 2017
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Al-Ghazali Library | OS | HF5415 .K625 2017 (Browse shelf(Opens below)) | 1 | Available | GHAZ18038066 |
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| HF5415 .K394 2017 Marketing / | HF 5415 .K625 1993 Marketing an introduction / | HF5415 .K625 2017 Marketing : | HF5415 .K625 2017 Marketing : an introduction / | HF 5415 K6314 1996 Principles of marketing / | HF 5415 K636 2004 Principle of marketing / | HF5415.K636 2014 Principles of marketing / |
Revised edition of the authors' Marketing, 2015.
Includes bibliographical references (pages 601-621) and indexes.