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Marketing : an introduction / Gary Armstrong, University of North Carolina, Philip Kotler, Northwestern University.

By: Contributor(s): Material type: TextTextPublisher: Boston : Pearson, [2017]Edition: Thirteenth EditionDescription: xxviii, 642 ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780134149530
Subject(s): DDC classification:
  • 658.8 23
LOC classification:
  • HF5415 .K625 2017
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Holdings
Item type Home library Collection Call number Copy number Status Date due Barcode
Open Shelf Books Open Shelf Books Al-Ghazali Library OS HF5415 .K625 2017 (Browse shelf(Opens below)) 1 Available GHAZ18038066

Revised edition of the authors' Marketing, 2015.

Includes bibliographical references (pages 601-621) and indexes.