Digital marketing : a practical approach / Alan Charlesworth.
Material type:
TextPublisher: Abingdon, Oxon : Routledge, Taylor & Francis Group, 2014Edition: Second EditionDescription: xxiii, 342 pages ; 26 cmContent type: - text
- unmediated
- volume
- 9780415834834
- Internet marketing
- 658.8/72 23
- HF5415.1265 .C488 2014
| Item type | Home library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Open Shelf Books
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Al-Ghazali Library | OS | HF5415.1265 .C488 2014 (Browse shelf(Opens below)) | 1 | Available | GHAZ17107764 |
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| HF5415.1265.C433 2022 Digital marketing : strategy, implementation and practice / | HF5415.1265.C433 2022 Digital marketing : strategy, implementation and practice / | HF5415.1265.C433 2022 Digital marketing : strategy, implementation and practice / | HF5415.1265 .C488 2014 Digital marketing : | HF5415.1265.D389 2015 The rise of the platform marketer : | HF5415.1265.D571 2020 Digital and social media marketing : a results-driven approach / | HF5415.1265.D571 2020 Digital and social media marketing : a results-driven approach / |
Revised edition of: Internet marketing : a practical approach, published in 2009 by Butterworth-Heinemann.
Includes bibliographical references and index.
The online environment -- Getting started online -- Website development -- The B2C online presence -- The B2B online presence -- Search engine optimization -- Online advertising -- Permission marketing -- Social media marketing -- Epilogue.