Essentials of business research : a guide to doing your research project / Jonathan Wilson.
Material type: TextPublication details: Los Angeles : SAGE, 2014.Edition: 2nd editionDescription: xxii, 352p. : col. ill. ; 24 cmISBN:- 9781446257333
- HD30.4 .W664 2014
Item type | Home library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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Open Shelf Books | Al-Ghazali Library | OS | HD30.4 .W664 2014 (Browse shelf(Opens below)) | 1 | Available | GHAZ17037342 |
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Includes Internet access.
Includes bibliographical references and index.
An introduction to business research -- Developing a research topic -- Conducting a literature review -- Addressing ethical issues -- Establishing a research design -- Primary data collection -- Using secondary data -- Sampling -- Analyzing quantitative data -- Analyzing qualitative data -- Writing up and presenting your research.