Amazon cover image
Image from Amazon.com
Image from Coce

Essentials of business research : a guide to doing your research project / Jonathan Wilson.

By: Material type: TextTextPublication details: Los Angeles : SAGE, 2014.Edition: 2nd editionDescription: xxii, 352p. : col. ill. ; 24 cmISBN:
  • 9781446257333
Subject(s): LOC classification:
  • HD30.4 .W664 2014
Contents:
An introduction to business research -- Developing a research topic -- Conducting a literature review -- Addressing ethical issues -- Establishing a research design -- Primary data collection -- Using secondary data -- Sampling -- Analyzing quantitative data -- Analyzing qualitative data -- Writing up and presenting your research.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Home library Collection Call number Copy number Status Date due Barcode
Open Shelf Books Open Shelf Books Al-Ghazali Library OS HD30.4 .W664 2014 (Browse shelf(Opens below)) 1 Available GHAZ17037342

Includes Internet access.

Includes bibliographical references and index.

An introduction to business research -- Developing a research topic -- Conducting a literature review -- Addressing ethical issues -- Establishing a research design -- Primary data collection -- Using secondary data -- Sampling -- Analyzing quantitative data -- Analyzing qualitative data -- Writing up and presenting your research.