Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch, both of San Diego State University.
Material type:
TextPublication details: New York, NY : McGraw-Hill, 2015.Edition: 10eDescription: xxxiv, 842p. : col. ill. ; 29 cmISBN: - 9780078028977
- 659.1 23
- HF5823 .B425 2015
| Item type | Home library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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ALGHAZALI LIBRARY | OS | HF5823 .B425 2015 (Browse shelf(Opens below)) | 1 | Available | GHAZ17027275 |
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| HF5821 .W44 1989 Planning for r.o.i. : | HF5823 .A13 1992 Advertising management / | HF5823 .A384 1991 The advertising advantage | HF5823 .B425 2015 Advertising and promotion : | HF5823.B425 2024 Advertising and promotion : an integrated marketing communications perspective / | HF5823.B425 2024 Advertising and promotion : an integrated marketing communications perspective / | HF5823 .C64 1990 The ad game : |
Includes bibliographical references and indexes.