Consumer behavior : building marketing strategy / David L. Mothersbaugh, University of Alabama, Del I. Hawkins, University of Oregon.
Material type: TextPublication details: New York, NY : McGraw-Hill Education, 2016.Edition: Thirteenth editionDescription: xxiv, 786p. : col. ill. ; 26cmContent type:- text
- unmediated
- volume
- 9781259232541
- 658.8/3420973 23
- HF5415.33.U6 .M917 2016
Item type | Home library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Open Shelf Books | Al-Ghazali Library | OS | HF5415.33.U6 .M917 2016 (Browse shelf(Opens below)) | 1/3 | Available | GHAZ16116967 | ||
Open Shelf Books | Al-Ghazali Library | OS | HF5415.33.U6 .M917 2016 (Browse shelf(Opens below)) | 2/3 | Available | GHAZ16116968 | ||
Lectures Reserve | Al-Ghazali Library | LEC | HF5415.33.U6 .M917 2016 (Browse shelf(Opens below)) | 3/3 | Available | GHAZ17027296 |
Includes index