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Consumer behavior : building marketing strategy / David L. Mothersbaugh, University of Alabama, Del I. Hawkins, University of Oregon.

By: Contributor(s): Material type: TextTextPublication details: New York, NY : McGraw-Hill Education, 2016.Edition: Thirteenth editionDescription: xxiv, 786p. : col. ill. ; 26cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781259232541
Subject(s): DDC classification:
  • 658.8/3420973 23
LOC classification:
  • HF5415.33.U6 .M917 2016
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Item type Home library Collection Call number Copy number Status Date due Barcode
Open Shelf Books Open Shelf Books Al-Ghazali Library OS HF5415.33.U6 .M917 2016 (Browse shelf(Opens below)) 1/3 Available GHAZ16116967
Open Shelf Books Open Shelf Books Al-Ghazali Library OS HF5415.33.U6 .M917 2016 (Browse shelf(Opens below)) 2/3 Available GHAZ16116968
Lectures Reserve Lectures Reserve Al-Ghazali Library LEC HF5415.33.U6 .M917 2016 (Browse shelf(Opens below)) 3/3 Available GHAZ17027296

Includes index