Sport promotion and sales management / Richard L. Irwin, William A. Sutton, Larry M. McCarthy.
Material type:
TextPublication details: Champaign, IL : Human Kinetics, c2008.Edition: 2nd edDescription: xi, 339p. : ill. ; 29 cmISBN: - 9780736064774
- 659.2/9796 22
- GV714 .I726 2008
| Item type | Home library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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Al-Ghazali Library | OS | GV714 .I726 2008 (Browse shelf(Opens below)) | 1 | Available | GHAZ16106872 |
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| GV713.W664 2016 Sport management : the basics / | GV713.W664 2016 Sport management : the basics / | GV713.Y37 2021 The coaching zone : next level leadership in sports / | GV714 .I726 2008 Sport promotion and sales management / | GV714 .S875 2012 Sport public relations : | GV714 .S875 2012 Sport public relations : | GV715 .S764 2012 Sport and safety management/ |
Includes bibliographical references (p. 311-329) and index.
Introduction to sport promotion and sales -- Theoretical foundations for effective sport promotion and sales -- Sport consumer incentivization -- Sport ticket sales staff training -- Sport ticket sales -- Customer service and retention -- Sport sponsorship fundamentals -- Sport sponsorship sales -- Sport sponsorship activation -- Promotional merits of sport licensing -- E-commerce as a promotional tool -- Sport brand communications -- Sport promotion and sales risk management.
BS101