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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne.

By: Contributor(s): Material type: TextTextPublication details: Boston, Mass. : Harvard Business School Press, c2005.Description: xv, 240 p. : ill. ; 25 cmISBN:
  • 9781591396192
Subject(s): LOC classification:
  • HF5415.153 .K491 2005
Online resources:
Contents:
Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy.
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Item type Home library Collection Call number Copy number Status Date due Barcode
Open Shelf Books Open Shelf Books ALGHAZALI LIBRARY BKS HF5415.153 .K491 2005 (Browse shelf(Opens below)) 1/2 Available GHAZ12120286
Open Shelf Books Open Shelf Books ALGHAZALI LIBRARY BKS HF5415.153 .K491 2005 (Browse shelf(Opens below)) 2/2 Available GHAZ12120287
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HF5415.15 P962 2010 Product management & strategy / HF5415.153.A994 2015 Product Development Packaging Design / HF5415.153 .K491 2005 Blue ocean strategy : HF5415.153 .K491 2005 Blue ocean strategy : HF 5415.153 .R63 1995 Product innovation strategy pure & simple / HF5415.153 .W848 2010 Grow from within : HF 5415.157 .B47 1990 Managing the total quality transformation /

Includes bibliographical references (p. [223]-229) and index.

Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy.