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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne.

By: Contributor(s): Material type: TextTextPublication details: Boston, Mass. : Harvard Business School Press, c2005.Description: xv, 240 p. : ill. ; 25 cmISBN:
  • 9781591396192
Subject(s): LOC classification:
  • HF5415.153 .K491 2005
Online resources:
Contents:
Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy.
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Item type Home library Collection Call number Copy number Status Date due Barcode
Open Shelf Books Open Shelf Books ALGHAZALI LIBRARY Available to Loan BKS HF5415.153 .K491 2005 (Browse shelf(Opens below)) 1/2 Available GHAZ12120286
Open Shelf Books Open Shelf Books ALGHAZALI LIBRARY Available to Loan BKS HF5415.153 .K491 2005 (Browse shelf(Opens below)) 2/2 Available GHAZ12120287

Includes bibliographical references (p. [223]-229) and index.

Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy.

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