Introduction to marketing : theory and practice / Adrian Palmer.
Material type:
TextPublication details: Oxford ; New York : Oxford University Press, c2012.Edition: 3rd edDescription: xxxi, 542 p. : ill. ; 25 cmISBN: - 9780199602131
- 658.8 23
- HF5415 .P2342 2012
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Al-Ghazali Library | OS | HF5415 .P2342 2012 (Browse shelf(Opens below)) | 1/2 | Available | GHAZ16015344 | ||
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Al-Ghazali Library | OS | HF5415 .P2342 2012 (Browse shelf(Opens below)) | 2/2 | Available | GHAZ16015345 |
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| HF 5415 .N374 1992 Marketing everybody's business / | HF5415.N692 1992 Asas pemasaran / | HF5415 .O981 2000 The Oxford textbook of marketing / | HF5415 .P2342 2012 Introduction to marketing : | HF5415 .P2342 2012 Introduction to marketing : | HF 5415 .P658 1995 Marketing : | HF5415 .P947 2015 Foundations of marketing / |
Includes bibliographical references and indexes.
What is marketing? -- The marketing environment -- Socially responsible marketing -- Buyer behaviour and relationship development -- Marketing research -- Segmentation, positioning, and targeting -- Competitor analysis and brand development -- Developing the product -- Pricing -- Channel intermediaries -- Marketing communications -- Managing the marketing effort in a global environment.