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Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill.

By: Contributor(s): Material type: TextTextPublication details: New York : Prentice Hall, c2009.Edition: 5th edDescription: xxi, 614 p. : col. ill. ; 27 cmISBN:
  • 9780273716860
Subject(s): LOC classification:
  • HD30.4 .S257 2009
Contents:
The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.
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Holdings
Item type Home library Collection Call number Copy number Status Date due Barcode
Open Shelf Books Open Shelf Books Al-Ghazali Library BKS HD30.4 .S257 2009 (Browse shelf(Opens below)) 1/3 Available GHAZ12120202
Open Shelf Books Open Shelf Books Al-Ghazali Library BKS HD30.4 .S257 2009 (Browse shelf(Opens below)) 2/3 Available GHAZ12120203
Open Shelf Books Open Shelf Books Al-Ghazali Library BKS HD30.4 .S257 2009 (Browse shelf(Opens below)) 3/3 Available GHAZ12120204

Includes bibliographical references (p. 561-572) and index.

The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.