The marketing plan : how to prepare and implement it / William M. Luther.
Material type: TextPublication details: New York : AMACOM, c2011.Edition: 4th edDescription: xi, 292 p. : ill. ; 23 cmISBN:- 9780814416938
- 658.8/02 22
- HF5415 .L83 2011
Item type | Home library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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Open Shelf Books | Al-Ghazali Library | OS | HF5415 .L83 2011 (Browse shelf(Opens below)) | 1 | Checked out to KHURAISAH MOHD NASIR (1056) | 19/02/2025 | GHAZ15104726 |
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HF5415 .L218 2017 Mktg / | HF 5415 .L 2623 2006 Essentials of marketing / | HF 5415 .L46 1981 The language of marketing in English / | HF5415 .L83 2011 The marketing plan : how to prepare and implement it / | HF5415.M236 2013 Crafting the customer experience for people not like you : | HF 5415 .M29747 1993 Marketing challenges cases & exercises / | HF5415 .M298 2011 The marketing century : |
Includes bibliographical references and index.
The planning process -- Marketing management -- Market analysis -- Customer analysis -- Brand development -- Product/service plan -- Calculating your marketing communications budget -- Competitive analysis -- The advertising plan -- The sales promotion plan -- The public relations plan -- Sales plan : pricing -- Sales plan : future sales -- Customer service plan -- Maximizing high-potential accounts -- Internet plan -- Research plan -- Pulling the plan together -- Appendix A: marketing plan format -- Appendix B: advertising agencies -- Appendix C: sample businesses plan.
Now fully updated, the Fourth Edition of Luther's classic text will help businesses navigate the perilous new landscape of Web 2.0 business strategies, and guide them to develop a working marketing plan.