Marketing / Roger A. Kerin, Southern Methodist University, Steven W. Hartley, University of Denver, William Rudelius, University of Minnesota.
Material type:
TextPublisher: New York, NY : McGraw-Hill Education, [2015]Edition: Twelfth editionDescription: xliv, 740 pages ; 29 cmContent type: - text
- unmediated
- volume
- 9780077861032
- 658.8 23
- HF5415 .K394 2015
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| HF5415 .K394 2015 Marketing / | HF5415 .K394 2015 Marketing / | HF5415 .K394 2015 Marketing / | HF5415 .K394 2015 Marketing / | HF5415 .K394 2017 Marketing / | HF5415 .K394 2017 Marketing / | HF 5415 .K625 1993 Marketing an introduction / |
Includes bibliographical references (pages 642-700) and index.