Marketing / Roger A. Kerin, Southern Methodist University, Steven W. Hartley, University of Denver, William Rudelius, University of Minnesota.
Material type:
TextPublisher: New York, NY : McGraw-Hill Education, [2015]Edition: Twelfth editionDescription: xliv, 740 pages ; 29 cmContent type: - text
- unmediated
- volume
- 9780077861032
- 658.8 23
- HF5415 .K394 2015
| Item type | Home library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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ALGHAZALI LIBRARY | OS | HF5415 .K394 2015 (Browse shelf(Opens below)) | Available | GHAZ15125255 | |||
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Open Shelf Books
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ALGHAZALI LIBRARY | OS | HF5415 .K394 2015 (Browse shelf(Opens below)) | 1/3 | Available | GHAZ15094554 | ||
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Open Shelf Books
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ALGHAZALI LIBRARY | OS | HF5415 .K394 2015 (Browse shelf(Opens below)) | 2/3 | Available | GHAZ15125226 | ||
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Open Shelf Books
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ALGHAZALI LIBRARY | OS | HF5415 .K394 2015 (Browse shelf(Opens below)) | 3/3 | Available | GHAZ15125227 |
Includes bibliographical references (pages 642-700) and index.