Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler 2013
Material type: TextPublication details: New York : McGraw-Hill Irwin, c2013.Edition: 6th edDescription: xxvii, 642 p. : ill. ; 26 cmISBN:- 9780071086967
- HD9980.5 . Z45 2013
Item type | Home library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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Open Shelf Books | Al-Ghazali Library | OS | HD9980.5 . Z45 2013 (Browse shelf(Opens below)) | 1 | Available | GHAZ15064055 |
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HD9980.5 K176 2011 Services marketing : | HD9980.5 .S47 2013 Services management: | HD 9980.5 .S 811 1990 Quality management in the service industry / | HD9980.5 . Z45 2013 Services marketing : | HD9981.5 .H384 2014 Service Thinking : | HD 9987 .A 2 L 68 2005 Services marketing in asia : | HD9999.C9472.C967 2019 Cultural and creative industries : a path to entrepreneurship and innovation / |
Includes bibliographical references and index.