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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler 2013

By: Contributor(s): Material type: TextTextPublication details: New York : McGraw-Hill Irwin, c2013.Edition: 6th edDescription: xxvii, 642 p. : ill. ; 26 cmISBN:
  • 9780071086967
Subject(s): LOC classification:
  • HD9980.5 . Z45 2013
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Item type Home library Collection Call number Copy number Status Date due Barcode
Open Shelf Books Open Shelf Books Al-Ghazali Library OS HD9980.5 . Z45 2013 (Browse shelf(Opens below)) 1 Available GHAZ15064055
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HD9980.5 K176 2011 Services marketing : HD9980.5 .S47 2013 Services management: HD 9980.5 .S 811 1990 Quality management in the service industry / HD9980.5 . Z45 2013 Services marketing : HD9981.5 .H384 2014 Service Thinking : HD 9987 .A 2 L 68 2005 Services marketing in asia : HD9999.C9472.C967 2019 Cultural and creative industries : a path to entrepreneurship and innovation /

Includes bibliographical references and index.