Buying styles : simple lessons in selling the way your customer buys / Michael Wilkinson ; with Richard Smith, Tierah Chorba, and Lynn Sokler.
Material type: TextPublication details: New York : AMA/American Management Association, c2009.Description: viii, 150 p. : ill. ; 23 cmISBN:- 9780814415276
- 081441527X
- HF5438.25 .W2983 2009
Item type | Home library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Open Shelf Books | Al-Ghazali Library | BKS | HF5438.25 .W2983 2009 (Browse shelf(Opens below)) | 1 | Available | GHAZ12100044 |
Includes bibliographical references.
Looking for solutions -- Identifying the behaviors we hate from customers -- Recognizing the four basic buying styles -- Selling to your boss -- Identifying the buying styles of others -- Comparing selling styles and buying styles -- Tailoring your sales approach to your customer's buying style -- Recognizing style clashes -- Planning your next steps -- One year later.