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Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.

By: Contributor(s): Material type: TextTextPublication details: New York : McGraw-Hill/Irwin, c2011.Edition: 18th edDescription: xxxix, 746, 30, 11 p. : ill. (some col.) ; 29 cmISBN:
  • 9780073529950
  • 9780073529950
Subject(s): LOC classification:
  • HF5415.13 .M369 2011
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Item type Home library Collection Call number Copy number Status Date due Barcode
Open Shelf Books Open Shelf Books ALGHAZALI LIBRARY OS HF5415.13 .M369 2011 (Browse shelf(Opens below)) 2 Available GHAZ13123499
Open Shelf Books Open Shelf Books ALGHAZALI LIBRARY OS HF5415.13 .M369 2011 (Browse shelf(Opens below)) 2 Available GHAZ12100029
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HF5415.13 .M352 2013 Marketing management : HF 5415.13 .M369 1990 Basic marketing / HF5415.13 .M369 2011 Basic marketing : HF5415.13 .M369 2011 Basic marketing : HF 5415.13 M 553 2007 Marketing management / HF 5415.13 .M67 1994 Successful product management / HF5415.13.M819 2012 Strategic marketing /

Includes bibliographical references and indexes.