Marketing for tourism / J. Christopher Holloway.
Material type:
TextPublication details: Harlow, England ; New York : Prentice Hall/Financial Times, 2004.Edition: 4th edDescription: xvii, 510 p. : ill. (some col.), 1 map ; 25 cmISBN: - 9780273682295
- G155.A1 H647 2004
| Item type | Home library | Collection | Call number | Copy number | Status | Notes | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
Open Shelf Books
|
Al-Ghazali Library | BKS | G155.A1 H647 2004 (Browse shelf(Opens below)) | 1/2 | Available | This book provides an introduction to the theory of marketing and its application in the various sectors of the travel and tourism industry. | GHAZ12100107 | ||
|
Open Shelf Books
|
Al-Ghazali Library | BKS | G155.A1 H647 2004 (Browse shelf(Opens below)) | 2/2 | Available | This book provides an introduction to the theory of marketing and its application in the various sectors of the travel and tourism industry | GHAZ12100108 |
Includes bibliographical references (p. 494-497) and index.