Entry Topical Term

Number of records used in: 0

001 - CONTROL NUMBER

• control field: 4198

003 - CONTROL NUMBER IDENTIFIER

• control field: KPTM

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20181204153359.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 181204|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: KPTM
• Transcribing agency: KPTM

150 ## - HEADING--TOPICAL TERM

• Topical term or geographic name entry element: Marketing
• Form subdivision: Case studies.

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (KPTM)3513: The big book of marketing :, c2010.