Normal view MARC view

Entry Topical Term

Number of records used in: 0

001 - CONTROL NUMBER

  • control field: 3138

003 - CONTROL NUMBER IDENTIFIER

  • control field: KPTM

005 - DATE AND TIME OF LATEST TRANSACTION

  • control field: 20180926082150.0

008 - FIXED-LENGTH DATA ELEMENTS

  • fixed length control field: 180926|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

  • Original cataloging agency: KPTM
  • Transcribing agency: KPTM

150 ## - HEADING--TOPICAL TERM

  • Topical term or geographic name entry element: Marketing
  • Geographic subdivision: Asia
  • General subdivision: Case studies

670 ## - SOURCE DATA FOUND

  • Source citation: Work cat.: (KPTM)4740: Quelch, John A. Author 3137, Cases in marketing management and strategy :, 1996.