Entry Topical Term

Number of records used in: 0

001 - CONTROL NUMBER

• control field: 11295

003 - CONTROL NUMBER IDENTIFIER

• control field: KPTM

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20230221113802.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 230221|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: KPTM
• Transcribing agency: KPTM

150 ## - HEADING--TOPICAL TERM

• Topical term or geographic name entry element: Marketing
• General subdivision: Psychological aspects.

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (KPTM): Clow, Kenneth E. 1379, Integrated advertising, promotion & marketing communications / , 2021.