Marketing Management: (Record no. 843)

MARC details
000 -LEADER
fixed length control field 00682nam a22002297a 4500
003 - CONTROL NUMBER IDENTIFIER
control field KPTM
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150318010908.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 141118b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789810687977
040 ## - CATALOGING SOURCE
Transcribing agency KPTM
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.15
Item number .M345 2012
245 10 - TITLE STATEMENT
Title Marketing Management:
Remainder of title An Asian Perspective:
Statement of responsibility, etc. Philip Kotler...[et al].
Medium 2012
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Singapore:
Name of publisher, distributor, etc. Pearson,
Date of publication, distribution, etc. 2012
300 ## - PHYSICAL DESCRIPTION
Extent xxviii,874[var.pagings].:
Other physical details ill,;
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes Bibliographical References and Index
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERM
Focus term Product management
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERM
Focus term Marketing--Management
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERM
Focus term Branding (Marketing)
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kotler,Philip
9 (RLIN) 679
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Open Shelf Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification       ALGHAZALI LIBRARY ALGHAZALI LIBRARY Available to Loan 18/11/2014 Pustaka Darul Warisan 346.45 12920   HF5415.15 .M345 2012 GHAZ14113780 18/11/2014 1/2 18/11/2014 Open Shelf Books
    Library of Congress Classification       ALGHAZALI LIBRARY ALGHAZALI LIBRARY Available to Loan 18/11/2014 Pustaka Darul Warisan 346.45 12920   HF5415.15 .M345 2012 GHAZ14113781 18/11/2014 2/2 18/11/2014 Open Shelf Books